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The Evolutionary Bases of Consumption (Marketing and Consumer Psychology Series)

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The Evolutionary Bases of Consumption. Description The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals.

New Books in Consumer Psychology by Psychology Press / Routledge - Issuu

The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology.

Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism.

Evolution and consumer psychology

As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of among many others : appearance-enhancing products and services; financial and physical risk-taking; use of sexual imagery and the depictions of women in advertising; and television programs, movies, songs, music videos, literature, religion, and art.

Product details Format Paperback pages Dimensions x x Other books in this series. Handbook of Consumer Psychology Curtis P. Add to basket. Online Consumer Behavior Angeline G. Contemporary Consumption Rituals Cele C.

Evolution and consumer psychology

Consumer Social Values Eda Gurel-atay. Visual Marketing Michel Wedel. Table of contents Contents: Preface. What Is Evolutionary Psychology?

Introduction

Darwinian Roots of Cultural Products. Darwinian Roots of "Darkside" Consumption.


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  6. Benefits of Darwinizing Consumer Research. Concluding Remarks. Review quote 'Saad's book The Evolutionary Bases of Consumption is aimed at academic researchers studying aspects of consumer psychology, students and practitioners in advertising or marketing, or nonconsumer psychologists who enjoy interdisciplinary research.

    The book suggests that there is broad applicability of Darwinian principles to the study of consumer behavior It is the first book of its kind.